The state’s attorney general argued that TikTok’s algorithms “spoon-feed kids endless, highly curated content” and likened them to a “cruel slot machine that hooks kid’s attention and doesn’t let go.” Utah has filed a lawsuit against TikTok, taking aim at the social network’s recommendation algorithms. US state says TikTok is akin to addictive ‘slot machine’ for kids It also cements the status of California as the US’s most forward-looking state in terms of privacy, which it once earned by passing The California Consumer Privacy Act (CCPA), and we can only hope others will follow its example. The new law simplifies the process, and is great news for privacy-conscious users. And while data brokers will still be able to collect user data for those 45 days, they are prohibited from selling or sharing it with any third parties.Īs the Verge points out, Californias could already request data brokers to delete their data, but they had to appeal to them one by one - a daunting task, by any account. The user has to make only one deletion request, and the data broker will have to keep deleting their information every 45 days, even if the user does not make further requests. The fittingly named “Delete Act” bill requires the state privacy protection agency to set up an “accessible deletion mechanism” that will enable users to request “that every data broker that maintains any personal information delete any personal information related to that consumer held by the data broker or associated service provider or contractor.”Īpplicable data brokers will have to check for deletion requests at least once every 45 days. One click to delete: New law allows Californians to remove all their data from data brokersĬalifornians will be able to force all data brokers at once to wipe off their personal data with a single request starting from January 1, 2026. In this edition of AdGuard’s digest: California residents will be able to request all data brokers to delete their data at once, TikTok is accused of being as addictive as gambling, Amazon launches a surveillance-friendly competition, US officials are found to be illegally spying on Americans (again), Google facilitates browsing history deletion.
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